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Lake County Gazette

Thursday, November 21, 2024

Highland Park holds annual Business Summit

Highlandparkwelcomesign

Contributed photo

Contributed photo

The City of Highland Park hosted its third annual Highland Park Business Summit recently at the Highland Park Country Club.

The event aims to nurture economic growth in Highland Park and beyond and offers a chance for the city to get feedback from the business community on their current concerns, which helps the city shape future business-development efforts.

City leaders presented updates on their efforts to boost growth in Highland Park through  local business partnerships.

Keynote speaker Greg Samata, principal partner of Chicago's Samata Branding & Consulting, emphasized the importance of branding and encouraged local businesses to follow through with branding efforts by seeking feedback on their brands from customers.

Speeches were followed by an evening of networking among local and regional business leaders in attendance.