Nerheim's committee spent the most on production media expenses in the quarter, with all those payments ($4,749) going to Creative Word and Image, Inc. in Atlanta. Table 1 below shows the distribution of how Nerheim's committee spent its money in the second quarter.
Table 1: Second-quarter spending by purpose
Purpose
Amount
Percent of total spending
Production media expenses
$4,749
21.9%
Website expenses
$4,500
20.8%
Website and marketing
$4,000
18.5%
Sponsorships
$2,555
11.8%
Parade
$1,178
5.4%
Consulting
$996
4.6%
Advertising/promotional items
$863
4%
Marketing
$856
4%
Website social media
$500
2.3%
Billboard expenses
$324
1.5%
Event tickets
$300
1.4%
Promotional items
$260
1.2%
Marketing/promotions
$250
1.2%
Food
$171
0.8%
Parade candy
$168
0.8%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the second quarter
Recipient
Date
Amount
Purpose
Creative Word and Image, Inc.
2016-06-20
$4,749
Production media expenses
Creative Word and Image, Inc.
2016-04-12
$4,000
Website and marketing
Creative Word and Image, Inc.
2016-05-16
$2,000
Website expenses
Creative Word and Image, Inc.
2016-06-07
$2,000
Website expenses
Gorman Media Strategies LLC
2016-06-20
$996
Consulting
North Shore Printers, Inc.
2016-06-02
$863
Advertising/promotional items
Fedler Photographic Studio, Inc.
2016-05-10
$856
Marketing
A J Lynch Foundation
2016-04-14
$500
Sponsorships
Creative Word and Image, Inc.
2016-04-12
$500
Website social media
Creative Word and Image, Inc.
2016-05-20
$500
Website expenses
Lake Zurich Lions Club
2016-06-24
$500
Parade
Andraea Nerheim
2016-06-30
$378
Parade
Fast Signs
2016-05-06
$324
Billboard expenses
Mothers Trust Foundation
2016-05-16
$300
Sponsorships
YWCA Lake County
2016-05-16
$300
Event tickets
Temporary Tattoos
2016-05-16
$260
Promotional items
Family First Center
2016-06-08
$250
Sponsorships
Lake County Sheriff's Association
2016-05-13
$250
Sponsorships
Lake Priarie Federation
2016-06-13
$250
Sponsorships
Live4Lali
2016-06-17
$250
Sponsorships
The Deer Path Inn
2016-06-07
$250
Marketing/promotions
Puerto Rican Society
2016-04-25
$230
Sponsorships
Anthony Brown
2016-05-02
$200
Sponsorships
Grayslake Chamber of Commerce
2016-05-20
$200
Parade
Waukegan Park District
2016-06-02
$175
Sponsorships
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