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Lake County Gazette

Saturday, April 5, 2025

Falk to discuss neuroscience of choice in upcoming virtual event

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Travis McGhee Vice President | Libertyville School District 70

Travis McGhee Vice President | Libertyville School District 70

The FLT Virtual Event scheduled for April 16 will feature a discussion on "What We Value: The Neuroscience of Choice & Change."

Program Information:

"Falk is an esteemed researcher at Penn, and she walks us through how we make the 'value calculations' that govern our decision-making. Falk is a Professor of Communication, Psychology, Marketing, and Operations, Informatics, and Decisions (OID) at the University of Pennsylvania; Vice Dean of the Annenberg School for Communication; Director of the Communication Neuroscience Lab; and Director of the Climate Communication Division of the Annenberg Public Policy Center. "

Please note the noon CT start time for this event.

Zoom Registration Link:

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